I make jewellery my way, using bead embroidery. And you'll know exactly who made your jewellery: hi, it's me Johanna.

No mass production. I sew each product by hand in Gothenburg, Sweden.

My ambition is to make every pair of earrings into lightweight, tiny pieces of artwork you can wear to showcase your unique style.

I want to celebrate what is unique and odd about you. You don't have to be like everyone else, just be you.

Since every piece of jewellery is handmade, no one is exactly the same as the other. I think that's part of what makes it beautiful.